Coming in to the final World Off Road Championship Series ATV Nationals in Mesquite NV, HotSeat Powersports/Yamaha rider Justin Waters sat 10th in points – but in a tight battle. Six riders sat with only 7 points separating them. He knew he had to finish well to reach his goal of a top ten for his first season on the Pro circuit. And have some luck on where the other riders finished, so the points would fall his way.
"Our goal from the beginning was a top ten this season. It seemed to be a realistic goal based on my lap times and the riders I know I can run with, but then as the season went on, several top national-level Pros also came out to try the series and the competition really ramped up. I’ve never worked this hard – on and off the track."
The Mesquite race had all the excitement and drama fans could ask for, with several top GNCC and ATV MX pros coming out to shake up the mix in Sunday’s Main Event - but when the dust settled, Waters had the finish he needed, earning the #10 plate.
"I'm even prouder of finishing with no DNFs. The companies I'm working with are turning out the best equipment in the industry. They understand the extra demands racing puts on their products. The Yamaha YFZ450R is a bike that anyone can get on and ride, you don't have to hire a master mechanic or pour thousands of dollars in to maintain it. Fox Racing Shox, Teixeira Tech A-arms and a Rekluse clutch were absolutely key to several of my best finishes this season. It was also great to have Maxxis support right at the track. I can’t thank them enough, and I’m anxious to work with them all again.”
His sights are set even higher for 2010.
“Now that we’re on the front row, I want to put my sponsors on the podium. Get a single-digit number for the year.”
#95 Justin Waters (WORCS #10) would like to thank his 2009 sponsorship partners, including:
Hot Seat Powersports, Yamaha, Teixeira Tech, Fox Racing Shox, Precision Racing Products, AC Racing, G4-Graphics, Rekluse, Spider Grips, Powermadd, GYT-R, MotoX Nutrition, Flexx Bars, MSR, Scott USA, Gaerne, DP Brakes, DWT, Maxxis, Motion Pro, Spectro Oil, Quadtech, Regina Chains, SkorBordz.
You can see here just how hard it is to know where you are going at Speedworld MX night riding. A lot of really dark sections. When you get a little mud on the goggles, its nearly impossible to see.
As the season winds down, 19-year-old Justin Waters is still running a furious pace. With just barely a week to prep before WORCS ATV Nationals Round 7, he replaced his practice quad with a fresh 2009 YFZ450R. Which meant some late night wrenching so his practice bike would match his race bike set-up as closely as possible. Make time to train, on the quad and off, other races on the weekends - around his studies as a full-time student at University of Nevada.
The reward on Sunday at Glen Helen Raceway? A tenth-place finish - his fourth Top Ten this season.
Waters went off the line about mid-pack, then settled in to a steady pace. He gained a spot about every two laps, climbing from 14 th to his eventual finish of 10 th. He was closing the gap on 9 th place but it wasn’t quite enough, as time ran out at the two hour mark.
The finish wasn’t without a lesson though.
“I thought I was in shape, being back in Vegas and training the last month or so, but I must not have been drinking enough water this weekend. I lost my hose during the race, so the only water I got was at my mid-race stop for fuel. I didn’t really feel it during the race – you’re running on adrenaline – but afterwards I was so sick. I don’t think it cost me on the track, but I don’t want to make that mistake again.”
And he’ll need all the serious focus and conditioning he can get. Heading into the final round at Mesquite NV in just three weeks, Waters is in an intense six-way battle for points. Currently in 10 th, he is within striking range of a finish as high as 7 th. Remarkable for a young rider in his first year as a Pro.
Top Finishers at Glen Helen:
1 # 62 Jeremie Warnia – Lake Elsinore CA
2 # 3 Beau Baron – Atascadero CA
3 # 1 Josh Frederick – Moapa NV
4 # 94 Dustin Nelson – Ramona CA
5 # 113 John Natalie – Warriors Mark PA
6 # 417 Josh Row – Lakeside CA
7 # 12 John Shafe – Marana AZ
8 # 7 Robbie Mitchell – Price UT
9 # 15 Ryan Piplic – Everett WA
10 # 95 JUSTIN WATERS – YAMAHA – LAS VEGAS NV
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Justin Waters # 95
Professional ATV Racing with the support of: Hot Seat Powersports, Yamaha, Teixeira Tech, Fox Racing Shox, Precision Racing Products, AC Racing, G4-Graphics, Rekluse, Spider Grips, Powermadd, GYT-R, MotoX Nutrition, Flexx Bars, MSR, Scott USA, Gaerne, DP Brakes, DWT, Maxxis, Motion Pro, Spectro Oil, Quadtech, Regina Chains, SkorBordz.
The point of sponsorship is to represent your sponsor and their products in a positive manner. Whether they are writing you a check or handing you free or cutting you a discount on their products, you are racing on their bucks with the idea that you are going to sell some products for them. Act accordingly.
YOU MUST COMMUNICATE YOUR RACE ACTIVITIES. Bare minimum, regularly tell your sponsor(s) how you did. And why.
You may have a relationship with a sponsor that is painfully honest, and you are actually doing R&D testing for them. It's fine to have a truthful race update that goes only to that sponsor about a problem you had with their part or equipment, but also write a second more positive, sterilized version that is an actual press release. Make sure you tell your sponsor that what you are telling them is a private communication only - not meant for publication. THIS IS NOT ALWAYS THE CASE, you may not have this kind of relationship with a sponsor. Don't just bitch to any and all of your sponsors if their stuff breaks.
Even better, send out FORMAL PRESS RELEASES each time you race, each time you sign a new sponsor to your team, any time you make a major equipment or team member change.
Take the time to ASSEMBLE A CONTACT LIST for all media in your field - magazines, websites, newspapers, radio shows, video producers. Get the proper person's name, title and contact information.
Keep your press releases SHORT. Magazines especially, have serious size limitations.
Preferably, make it professional and third party - "Joe Blow was fast", not "I was fast." You can certainly include a quote from yourself, even if it's you writing it, but the tone of the entire release should be news, not a conversation with your buddy.
Include full event information - series, round number, city and state.
Include your sponsors names in every release. Make sure you SPELL THEM RIGHT!!
If your release is about one sponsor specifically, provide their contact information - website, address, phone number. Remember, you are trying to sell their products. Make it easy for someone else to find them.
Take the opportunity to SELF-PROMOTE - post your news on Forums, start an ongoing Blog somewhere. Build a following and fan base.
SEND YOUR RELEASES WITHIN 48 HOURS AFTER THE EVENT! If you race on Saturday, the next Wednesday is too late. Old news. Yawn. Round file.
And if this sounds too overwhelming, and you decide to hire a PR firm or even a good buddy to do your Press or Marketing for you, shop carefully. If your press releases are garbage, sent late or to the wrong person, publications will NOT run them. They don't want garbage representing their magazine - do you want it representing you? If their name and logo is the biggest thing on their press releases, what does that tell you? Are they promoting you, or themselves...? The phrase "there's no such thing as bad press" is incorrect. Sending no press is better than sending out an unprofessional press release.
Sound like a lot of work? Don't kid yourself - it is. But that's why it has value, and that's why professional race teams look, act and are treated as professionals. They are willing to take these extra steps that other individuals are not. You don't have to have sponsors - go and have fun. Friday you'll be trying to figure out how to pay for your racing, but Sunday night the other guy is staying up late writing his press release. Either way, you'll have to invest yourself in some way.
Good luck, and have fun!
Yep! It's silly season (also known as Sponsorship Season) already. It's mainly called silly season because of all the "Silly" rumors you will hear about who's doing what for next season. The rumors haven't really gotten into full swing as of yet, but I know a few of them that I can't disclose. The factory teams are already signing some of their new riders (cough...Can-Am) and working out new deals with their existing ones. A few of the Big 4 have yet to release their 2010 models that they will be racing.
Most of the ATV companies started accepting resumes from racers on September 1. Ive already got a list of about 30 companies that my race resume has to go to. For any of you applying to companies next year, this is a good way to start if you aren't using something like Sponsorhouse or MxSponsor (both are good for very beginner racers because you will gets lots of offers for 20-30% off, but not as useful for more experienced and expert racers). Get online, go to all of the companies websites and look for a sponsorship section, write down or bookmark what it says to do. Many of them like to hide it under the FAQ's or the Company info page. They get loads of resumes as it is, so it's a way of screening racers. If you really want them to spend their time to consider you, take the time to figure out the right way to submit your resume to them. Oh, and most of the companies don't want to be bugged on the phone about it... So if your going to, atleast don't say your name at first 
My sponsorship proposals are almost finished by HotSeat PR Services, and then the post office will be getting a big ole' stack of manilla envelopes with my packets. Makre sure all your stuff is professional and spell checked. Your resume is a great example for the company how you will represent them at the track and hopefully on the podium.
If anyone has simple questions about things like this in the ATV industry, or the off-road industry in general, post it in the message boards and Ill be glad to help as best I can and maybe we can help someone else in the process too.
Just dont take any sponsorships away from me with my tips!
WORCS Round 6 Straddeline Helmet Cam footage brought to you by Scott USA, HotSeat Powersports, and Yamaha.
Tight woods, steep downhills, logs, mud, and concrete culverts. WORCS has it all. Follow along as Pro #95 Justin Waters takes a practice lap to get an idea of the track.
Watch for another video that includes som carnage from practice too.
Hot Seat Powersports/Yamaha Rider Moves Up to Top Ten in Points
8/18/2009
“It was a tough course!”
Justin Waters took his Yamaha YFZ450R out at Straddleline OHV Park for a sighting lap or two, and knew Sunday’s WORCS ATV Nationals main event was going to be a battle for survival. While not especially hard on equipment, the narrow and muddy course was brutal for riders themselves. Each lap found numerous quads wrapped around and snug up against trees, stuck in ditches and hung-up over the massive obstacles in the WORCS-X infield.
Waters got a decent start – heading out of the infield in 10th – but found himself in a freight-train of navigation up a steep, rutted, muddy hill. As he completed his first lap, he was running 18th and had no front brakes. For the next two hours, it was a matter of working his way through the field one rider at a time; only to get caught again about half way through and lose several positions and have to start battling again.
On the last lap of the race he had made his way up to 9th, going back and forth with Timmy Shelman and Brandon Brown, then had a great battle back and forth with Mike Cafro on the last lap. However, with just a couple turns to go in the Enduro section, he got hung up and lost several positions, finally settling for 11th place on the day.
“It’s the first race this year I’ve had battles like this. It was tiring, but it was kind of fun.”
Justin credits his Rekluse clutch as probably his most-important equipment of the race. “With this really technical course, it was important to not be killing the engine all the time. Get your traction to the ground.”
“I was also running a new rear Fox Shock with their bottom-out cup. That worked really well.”
His solid finish moves him up to Tenth overall in points, with two rounds left to go.
Pro Finishers
1 #281 Chris Borich Sunbury, PA
2 #62 Jeremie Warnia Lake Elsinore, CA
3 #3 Beau Baron Atascadero, CA
4 #110. Jarrod McClure Kaska, PA
5 #1 Josh Frederick Moapa, NV
6 #5 Doug Eichner El Cajon, CA
7 #417 Josh Row Lakeside, CA
8 #12 John Shafe Marana, AZ
9 #9 Timothy Shelman Bonney Lake, WA
10 #11 Michael Cafro Bonsall, CA
11 #95 JUSTIN WATERS – YAM LAS VEGAS, NV
12 #75 Brandon Brown Umatilla, OR
13 #94 Dustin Nelson - YAM Ramona, CA
14 #10 Jorie Williams Longview, WA
15 #30. Jose Ramirez Albuquerque, NM
16 #15 Ryan Piplic Everett, WA
17 #13 Michael Owens McMinnville, OR
18 #333 Skyler Strom Mapleton, UT
19 #19 Dustin Clark Herriman, UT
20 #7 Robbie Mitchell Price, UT
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Justin Waters # 95
Professional ATV Racing with the support of: Hot Seat Powersports, Yamaha, Teixeira Tech, Fox Racing Shox, Precision Racing Products, AC Racing, G4-Graphics, Rekluse, Spider Grips, Powermadd, GYT-R, MotoX Nutrition, Flexx Bars, MSR, Scott USA, Gaerne, DP Brakes, DWT, Maxxis, Motion Pro, Spectro Oil, Quadtech, Regina Chains.
Hot Seat Powersports/Yamaha Racer 4th Overall at ITP Quadcross
7/28/2009
After a few short weeks off from WORCS (World Off Road Championship Series) to train and tune, 19-year old Justin Waters made the trip to Victorville CA, for Round 5 of the ITP Quadcross series.
He explained the importance of Quadcross to his personal race program, “In WORCS a lot of the podiums are going to guys that are technical riders. It’s not good enough to just be fastest in the off-road part anymore - you’ve got to be really aggressive on the MX sections. That’s where I’m trying to concentrate some extra ride time.”
“I’m not at the level with my motocross yet that some of them [the top Pros] are, but since I run against them in WORCS, I need to race with them as often as I can”, he says.
Despite a good practice at Racetown Saturday, Sunday morning got off to a rocky start. After catching a berm in Open Pro practice and flipping, Waters found himself in need of a vital part – pronto. Fellow Yamaha riders Dustin Nelson came to the rescue with the part and Keith Taylor lent a pair of hands. They got it swapped out, and Waters made it to the line for Moto 1 – just as the gate dropped. Leaving the line last, he battled his way through the field and was more than satisfied with an 6th place finish.
In Moto 2, this time Justin was ready for the gate drop and launched out with a stellar start – hitting the first turn in 3rd place. He pushed hard to run with the lead pack of three or four riders. His only misstep was late in the race when he lost his seat, going through the whoops. Riding motocross without a seat is a challenge, but he managed to hold on to 6th for the Moto. That gave him an overall 4th place Open Pro for the day, his best finish at a Quadcross event this season.
“My Yamaha YFZ 450R is working great right now – especially on the start. The Fox shocks are awesome, and I definitely have to give credit to my Teixeira Tech A-arms and Rekluse clutch. It’s so much easier to stay focused and run hard if you know you have a bike that will take it. I can’t thank my sponsors enough for putting me on the equipment I’ve got right now.”
Top Five Finishers for the Open Pro Class:
Overall
Nbr
Name
Make Moto 1
Moto 2
1st # 19 JASON DUNKLEBERGER YAM 1st 2nd
2nd # 422 DAVID HAAGSMA KAW 4th 3rd
3rd # 3 BEAU BARON HON 3rd 4th
4th # 95 JUSTIN WATERS YAM 6th 6th
5th # 74 FRANCISCO RUANO HON 5th 8th
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Justin Waters # 95
Professional ATV Racing with the support of: Hot Seat Powersports, Yamaha, Teixeira Tech, Fox Racing Shox, Precision Racing Products, AC Racing, G4-Graphics, Rekluse, Spider Grips, Powermadd, GYT-R, MotoX Nutrition, Flexx Bars, MSR, Scott USA, Gaerne, DP Brakes, DWT, Maxxis, Motion Pro, Spectro Oil, Quadtech, Regina Chains.
Less than a month after celebrating his first Top Ten finish in the Pro division of the WORCS series, Justin Waters topped it last weekend in Milford CA, with an 8th place run.
“The only thing really new on the quad this time was a big one – I finally got some GYT-R upgrades to the motor, so I’m at least running the same power as the fast guys. It’s never good to use race day for testing new products, and I’m glad that I have pretty much my full set up from all my sponsors now.”
Conditions were less than ideal just hours before the green flag dropped on Sunday’s Main Event, but the hard-charging morning classes dried the track fairly well, and the wind did the final work. What was left was a fast track, with some extremely rough, rocky sections.
“We were scrambling at the end of the day Saturday to get TireBalls in, but from what I saw of the track in practice, I knew flats could be an issue. My Maxxis’ [tires] are great, but they aren’t totally indestructible! The racing is so tight right now, a tire change can knock you out.”
After a mid-pack start, Justin focused on riding steady, climbing a position every lap or two and finally settling in to 8th about three laps from the end, the position he eventually finished with.
Next up is Round 5 in Toutle WA in June, then he’ll have a month off to train & tune before the final three-rounds to the end of the WORCS season. Waters’ goal is to be standing on the stage in Mesquite NV in October, representing his sponsors with a Top Ten Finish to show for his first Pro season.
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Justin Waters # 95
Professional ATV Racing with the support of: Hot Seat Powersports, Yamaha, Teixeira Tech, Fox Racing Shox, Precision Racing Products, AC Racing, G4-Graphics, Rekluse, Spider Grips, Powermadd, GYT-R, MotoX Nutrition, Flexx Bars, MSR, Scott USA, Gaerne, DP Brakes, DWT, Maxxis, Motion Pro, Spectro Oil
After only six Pro starts, 19-year old Yamaha rider Justin Waters continued his march up the WORCS leaderboard, finishing his best-ever tenth in last weekend’s ATV Nationals in Lake Havasu City, AZ.
With a strong start again this weekend – fourth to the holeshot turn in a field of nearly 30 – Waters knew he had to ride strong, push himself hard but also pace himself in the nearly 90-degree heat, battling extremely rough, sandy conditions. Suspension would be key.
“I just got my new Teixeira Tech A-arms and it was the first time I really had them on with the Fox Shox. We could have used some more [practice] time.”
But when the gun went off for Sunday’s final so did the Yamaha, and it was a solid result at the end of the two hour event.
“I went out fast again. I knew some of the riders behind me were strong enough to probably come around me but it’s also about staying ahead of trouble as much as you can, so you can’t just let off. And I’m not going to just ‘let’ someone around me anyway. If they are faster than me, they’re going to have to come take it.”
“I did crash once – went off a jump next to Timmy [Tim Shelman], but there was only enough landing room for one of us, so I went off the side of the landing. Got back on and going as fast as I could. Didn’t feel it when I did it, but I guess I hamburgered my elbow pretty good. Think I ruined my new MSR jersey!”
If the only thing Justin has to worry about is a new jersey, he’ll be in good shape for the next round in Milford CA, the first weekend of May.
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Justin Waters # 95
Professional ATV Racing with the support of: Hot Seat Powersports, Yamaha, Teixeira Tech, Fox Racing Shox, Precision Racing Products, AC Racing, G4-Graphics, Rekluse, Spider Grips, Powermadd, GYT-R, MotoX Nutrition, MSR, Scott USA, Gaerne, DP Brakes, DWT, Maxxis, Motion Pro, Spectro Oil
2009 WORCS ATV Nationals Round 3, lake Havasu AZ
2009 WORCS ATV Nationals Round 3, lake Havasu AZ
2009 WORCS ATV Nationals Round 3, lake Havasu AZ
2009 WORCS ATV Nationals Round 3, lake Havasu AZ
2009 WORCS ATV Nationals Round 3, lake Havasu AZ